% of existing CL wearers re-buying CLs from you occasionally
% of "lost" CL wearers
% of newly acquired CL wearers re-buying CLs from you occasionally
% of newly acquired CL wearers only buying an initial supply but not re-buying CLs afterwards
Newly acquired CL wearers tend to buy an initial supply of CLs after their fitting; set how big is that initial supply as a % of their annual spend
From the regular and occasional buyers of CLs (not on subscription); what share do you get of their total annual spend
Total % of existing CL wearers re-buying CLs from you on subscription
Existing CL wearers: % of subscriptions with an annual aftercare
Total % of new CL wearers re-buying CLs from you on subscription
% of newly acquired CL wearers re-buying CLs from you on subscription
Average price of CLs
Annual subscription fee for CLs only
Annual subscription fee for CLs