The Loyalty Factor Simulation Tool

It aims to show where, and by how much, a range of different activities affect income and thus profitability

Decrease number of non re-buyers

Grow subscriptions

Charge more for services

Actively promote contact lenses


EUROMCONTACT has worked with Prof. Gino van Ossel of the Vlerick Business School to develop a tool that allows Eye Care Professionals to evaluate how, by changing certain activities and ways of doing business, they can dramatically affect their sales - and therefore the profitability of their whole business

Nederlandse Associatie van Contactlensleveranciers